A simple solution that allows you to score your leads and contacts based on their behavior.

What is PowerScore?

How can you rank your CRM contacts and leads? With PowerScore of course! PowerScore is a simple solution that allows you to score your leads and contacts based on their behavior. Simply define your scoring rules and you’re done. Then just sit back and let the cream of the crop float to the top!

PowerScore lets you score leads and contacts based on:

  • Web Traffic
  • Web Forms
  • Surveys
  • Downloads of Documents
  • Attributes of the Lead or Contact such as Job Title or Industry
  • Opened E-Mails
  • Clicked Through Links

You define the rules for your CRM. Examples include:

  • The person visited our website x number of times
  • The person visited our products page
  • The person submitted a given web form
  • The person submitted x number of web forms
  • The person answered a given question
  • The person submitted x number of surveys
  • The person downloaded x number of documents you sent them
  • The person resides in a given state, etc.

In all rules, you can define the number of points to give or take away, and each rule can be applied to just leads, just contacts, or both. Using the rules you define, PowerScore will continually rank your leads and contacts, allowing you to direct the appropriate resources towards them. Improve your marketing, make your call campaign more direct, and reward and thank your best customers. With PowerScore, it’s easy to learn more about prospect and customer behavior.


$1 CRM user per month*
  • *All enabled CRM users are counted. This includes read only users, admin only users, office 365 global admins, and service accounts.

Get the latest PowerPack Updates

Why join the list? Easy peasy.

  1. You’ll be the first to hear about newly released add-ons
  2. You’ll get updates on ongoing enhancements to current add-ons
  3. You’ll learn innovative ways to put your add-ons to use!
Additional Resources
Any Online or on-premise implementation of:
•CRM 2011 UR 17+
•CRM 2013 SP1 UR3+
•CRM 2015
•CRM 2016

Video and Support


View PowerScore demo and how-to videos


See a list of frequently asked questions


View the PowerScore knowledgebase on Parature