Integrating CRM with third-party text messaging platforms.

What is PowerSMS?

The world has gone mobile, so why shouldn’t your Microsoft Dynamics CRM go mobile too? With PowerObjects’ PowerSMS add-on it’s possible! PowerSMS integrates the power of CRM with the third party text messaging platforms CallFire and Twilio, allowing users to send and receive text messages right from within their Dynamics CRM system to contacts, leads or any custom entity that has a mobile number associated to it.

  • Send text messages:
    • Manually through an SMS activity
    • To marketing lists
    • In bulk to a list of CRM records
    • Through workflow processes
  • Use text messages to:
    • Remind someone of an upcoming service appointment
    • Let someone know you have received their inquiry
    • Notify someone that their case is closed
  • Utilize CRM workflows to:
    • Automatically send a text message when a case is created or closed
    • Automatically notify an account rep or someone in your organization when a record in CRM is assigned to them

Get the latest PowerPack Updates

Why join the list? Easy peasy.

  1. You’ll be the first to hear about newly released add-ons
  2. You’ll get updates on ongoing enhancements to current add-ons
  3. You’ll learn innovative ways to put your add-ons to use!


$1 CRM user per month*
  • *All enabled CRM users are counted. This includes read only users, admin only users, office 365 global admins, and service accounts.
Additional Resources
ADFS forms based authentication (for Twilio users)

Any Online or on-premise implementation of:
•CRM 2011 UR 17+
•CRM 2013 SP1 UR3+
•CRM 2015
•CRM 2016


Video and Support


View PowerSMS demo and how-to videos


See a list of frequently asked questions


View the PowerSMS knowledgebase on Parature